Choosing or changing a taxi dispatch system? Talk to an operator first.

What it usually looks like

Drivers drift to Uber because the app pays them every week and you pay them when the invoices clear. Three people's jobs run through one person in the office, usually you, and the phones go quiet the minute you step out. Account work that used to be the backbone of your firm quietly goes somewhere else. Zone prices and driver splits were set up years ago and never looked at since, so every job runs but the margin isn't there at the end of the month.

Tom owned and ran Abacus and Falmouth Taxis for nearly twenty years before selling it in 2025, and had every one of those problems himself. None of them was the software.

If any of that is your week, our Commercial Review starts with the business, not the screen.

Most of the time it isn't the software

When something goes wrong in a taxi office, the dispatch system usually gets the blame. To be fair, sometimes it is the software. More often it's the setup, the pricing, the zones, the drivers, the geography or what everyone expected the system to do, and usually it's a bit of all of them. Changing the system won't fix a problem that sits in the business, and it's an expensive way to find that out.

Tom has been the operator on the other side of that table. He bought the business at 22, very nearly lost it and rebuilt it, and he's worked with the National Taxi Association. Dealing with drivers, zone profiles, VAT, dispatch, pricing and customers, often all before lunchtime, is something only another operator really appreciates.

Choosing or changing a dispatch system

Before you sign, we help you work out whether the system is the problem at all, and if it is, what the new one has to do for your operation rather than what looks good in a demo. Tom has been through a switchover himself, moving Abacus onto iCabbi from another system, and he knows the other main UK systems.

If you do change, the switchover is where the risk sits:

• your account customers, and how their bookings and invoices move across
• keeping your phone numbers and making sure calls land in the right place
• getting drivers onto the new app without losing them in the process
• card payments, and how fares and driver settlements work out
• the notice period on the contract you're leaving
• the night you switch over, and who's in the office when you do

Afterwards, we help you get the most from the system you've chosen, because the setup decides most of what you get out of it.

The business behind the system

Often the question underneath the system is a commercial one: whether your pricing covers the work, whether account customers pay on time, how drivers are paid and kept, and how much of the business still runs through you. That's what our Commercial Review looks at, and it's the same thinking Tom used when he rebuilt his own business. Read the Abacus and Falmouth Taxis story.

Websites for operators

A taxi website has one job, which is getting the booking. We build HTML sites from scratch, not from a template, around the way your customers book, whether that's a phone call, your app or online, so the number and the app links are where people look for them.

The phones and the office

A lot of an office's day goes on the same calls: where's my car, what's the fare, can I book for Friday. Where it genuinely helps, we can set up AI to take some of that off the controller's desk, inside rules you set and with a person stepping in whenever it matters.